How D. Geller & Son Turned Inspiration into Purpose
The Geller family has been in the jewelry business for 15 generations. In the late 1800’s, David Geller was a personal jeweler to Czar Nicholas II. After immigrating from Russia, the family swiftly integrated into the Atlanta community through active involvement in local charitable efforts. The support of nonprofit organizations is still an integral part of the business today. 
Jonathan Geller is the current President and CEO of D. Geller & Son. After serving as an infantry officer in the U.S. Army, Jonathan returned to the family business in 2022 when his father was ready to retire. He learned about CURE Childhood Cancer soon after returning when the store donated a gift card to the silent auction for CURE’s Believe Ball. When a CURE board member came to the store to pick it up, Jonathan was moved as she shared CURE’s mission. She invited him to an upcoming event called Quiet Heroes. Quiet Heroes honors the mothers of children with cancer, and more than 250 were in the room during the event. The afternoon profoundly impacted Jonathan and his wife.
“We have three healthy children,” he said. “I looked around the room and knew we needed to do more to help those who aren’t as fortunate in that regard. Using the company’s skill at designing and marketing jewelry was the perfect way to support CURE, so I started planning a new line on the way home.”
While he has been around jewelry his whole life, he hasn’t done a significant amount of jewelry design. The drop of blood in CURE’s logo became his inspiration. The blood drop signifies life – every drop makes a difference. As he worked through the theme of the line, he landed on the name Stilla Vitae, which means “Drop of Life” in Latin.
“I was deeply moved by the remarkable courage and resilience of children battling cancer,” Jonathan shared. “The Stilla Vitae line recognizes the strength within us all and serves as a meaningful gift for anyone navigating life’s challenges – a beautiful daily reminder that we possess the inner strength to overcome any obstacle.”
The original Stilla Vitae pieces sold well, and the custom design group added new pieces. The website has a page dedicated to the line, and it is constantly in the marketing plan. Visit dgeller.com/pages/stilla-vitae to browse the very special pieces of jewelry with a purpose.

“Daniel’s freshman year and part of his sophomore year were from home because of COVID,” Felicia said. “He could only do partial days during his junior year because of treatment and finally got to go back to school full time for his senior year. He was very ready to get back to his friends and routine.”

I’m so proud of him.
We walked into the hospital and Levi began having what I can only explain as a panic attack. He clung to me and wouldn’t let go. He was terrified to go back to the 5th floor where he was diagnosed. He kept saying, “Mama, don’t you remember how bad it is there? It’s my worst nightmare. Mama I already lived my worst nightmare.”



When we do these things, we have the opportunity to move from a quick check-in about school that involves the parent looking at the calendar on their phone to check the family’s itinerary and the teenager answering quickly before going to their room to a more intentional interaction that includes eye contact, lightheartedness in nonverbal communication and shared laughter about an event of the day, and two family members ending the conversation hopefully feeling more connected to one another. If a conversation is not as pleasant in subject matter, this skill still allows for connection via expressing understanding of one another’s points, even if full agreement cannot be reached. While many of us know the importance of aspects of the GIVE skill, intentionally utilizing the skill as a whole grounds us in the goal of connection with our teenager and provides us with a framework of how to do so.
“My world just dropped with those three letters,” Heather said. “I was absolutely crushed.”



Kelson faced significant health challenges from the day he was born. He began having seizures at four weeks old, which forced him to spend twelve weeks in neonatal intensive care. At six months old, he was diagnosed with a form of epilepsy. That was followed by scoliosis, neuropathy, hydrocephalus, and a host of other medical complications. Poor Kelson couldn’t get a break.
Seven Days of Kelson’s Kindness


