September is Childhood Cancer Awareness Month.

Each day, 43 families in the United States will hear the words “your child has cancer.” In September, groups across the world focus their attention on pediatric cancer by mobilizing during Childhood Cancer Awareness Month. While childhood cancer seems like an overwhelming problem, there are things you can do to help. CURE invests millions in life-saving research and your support – however big or small – will help to keep researchers moving forward until there is a cure for every child. Read below to discover simple ways you show your support and join our important work.

Together we can make sure that kids facing a cancer diagnosis can realize their dreams.

Frequently Asked Questions 

What is Childhood Cancer Awareness Month?

The goal of Childhood Cancer Awareness Month is to shine a light on the issues and difficulties children face at diagnosis. President Barack Obama made the first proclamation in 2012 which created National Childhood Cancer Awareness Month and made September a national health initiative. Since that time, charities, research organizations, state and local governments, and families affected by the disease have joined the effort to increase awareness of pediatric cancer and to raise funds for research into its cause, prevention, diagnosis, treatment, and cure.

Why is gold the color?

Gold symbolizes a precious metal of the highest worth. There is nothing more precious and valuable than our children, so gold is the perfect color to represent childhood cancer awareness.

The gold ribbon is the symbol of childhood cancer awareness and can be found in the design of many things available for purchase in the CURE store. Our gold ribbon lapel pin is the perfect way to wear the cause.

What are the issues of childhood cancer?

Cancer is the leading cause of death by disease in children. If we believe that our children are as precious as gold, that fact alone should be a motivator to act. But today, research for pediatric cancer lags decades behind adult research and the U.S. government allocates only 4% of its research funding to cancers that affect children. This is where CURE comes in. CURE funds life-saving research that will impact the children not surviving today’s treatments and we are making a difference in the fight.

What can I do to help?

A problem as big as childhood cancer often feels overwhelming, but every little bit helps. The first thing you can do is share the need with someone else – make them aware. Awareness is a great thing, but of little value without action. This page is full of ways you can help children fighting cancer: Support a business that is supporting CURE, buy a gold bow for your mailbox, hold a fundraiser, sign up for Coins4CURE, the possibilities are endless and only limited by your imagination.

Who can I contact with questions?

If you have an idea for a fundraiser or a question, please feel free to reach out to us at

Partner with CURE 

Would you like to partner with us in our important work by holding a fundraiser? Although Childhood Cancer Awareness Month is over, any time of year is a great time to help children. CURE’s commitment to our community partners is to publicize events that benefit CURE to maximize impact. If you would like more information or have an idea you would like to pursue, please contact us through the form below: