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September is Childhood Cancer Awareness Month

September’s Childhood Cancer Awareness Month is a time to shine the light on the realities of childhood cancer, emphasize the importance of life-saving research, and join together to make a difference for children diagnosed. The situation is urgent – incidence rates are rising, and cancer remains the leading cause of death by disease for children. That’s why CURE invests millions in critical research that will lead to safer and more effective cures for kids, and there are many ways you can help this month.

Every day in September we share inspirational stories of beautiful children whose families have joined with us to make a difference. You can read, share, and become a part of their efforts through CURE’s Kids. You can also start a Facebook Fundraiser for CURE, collect change in a Coins4CURE coin drive, decorate your yard with a Garden Flag, or proudly wear our September t-shirt.

You can join us in our efforts to find a cure for childhood cancer during next September’s Childhood Cancer Awareness Month. There is really no limit to how your business, school, or organization can engage. We communicate these engagements to our community of supporters and work with organizations to maximize their efforts.

Click here to get involved

Here are a few examples of successful engagements we’ve seen in recent years.

All Inspired Boutique

Held a Gathering For Good night with a portion of the proceeds benefiting CURE.

Ally Bank

Donated to CURE so they could wear jeans during the month.

Alpharetta Children’s Dentistry

Held a Coins4CURE coin drive all month.

Belle du Jour Salon

Donated 10% of all proceeds and held a gift basket raffle.

Cherokee Bluff High School

Held a Gold-Out game and sold t-shirts.

Chicken Salad Chick

Gave a coupon card for a free scoop of chicken salad when customers donated to CURE.


Held a Cookies for CURE day where a percentage of cookie sales benefited CURE.

Howard Brothers Hardware

Allowed customers to round-up their purchase or donate at the register.

HRA Foundation

Hosted a golf tournament – registration fees and raffle tickets benefited CURE.

Next Move Real Estate

Donated $300 per listing or accepted offer.

Orangetheory Fitness

Held fitness classes with proceeds benefiting CURE.

Scream’n Nuts

Baked a Gold Ribbon donut with a portion of the proceeds benefiting CURE.

The Springs Cinema & Taphouse

Had a special beer brewed and sold it throughout the month.

Village Burger

Sold $1 & $5 point of sale cards and lined the walls with them.


Hosted a percentage night when a percentage of their proceeds benefited CURE.

Frequently Asked Questions

What is Childhood Cancer Awareness Month?

The goal of Childhood Cancer Awareness Month is to shine a light on the issues and difficulties children face at diagnosis. President Barack Obama made the first proclamation in 2012 which created National Childhood Cancer Awareness Month and made September a national health initiative. Since that time, charities, research organizations, state and local governments, and families affected by the disease have joined the effort to increase awareness of pediatric cancer and to raise funds for research into its cause, prevention, diagnosis, treatment, and cure.

Why is gold the color?

Gold symbolizes a precious metal of the highest worth. There is nothing more precious and valuable than our children, so gold is the perfect color to represent childhood cancer awareness.

The gold ribbon is the symbol of childhood cancer awareness and can be found in the design of many things available for purchase in the CURE store. Our gold ribbon necklace or gold ribbon lapel pin are the perfect ways to wear the cause.

What are the issues of childhood cancer?

Cancer is the leading cause of death by disease in children. If we believe that our children are as precious as gold, that fact alone should be a motivator to act. But today, research for pediatric cancer lags decades behind adult research and the U.S. government allocates less than 4% of its research funding to cancers that affect children. This is where CURE comes in. CURE funds life-saving research that will impact the children not surviving today’s treatments and we are making a difference in the fight.

What can I do to help?

A problem as big as childhood cancer often feels overwhelming, but every little bit helps. The first thing you can do is share the need with someone else – make them aware. Awareness is a great thing, but of little value without action. This page is full of ways you can help children fighting cancer: Support a business that is supporting CURE, hold a fundraiser, sign up for Coins4CURE, the possibilities are endless and only limited by your imagination.

Who can I contact with questions?

If you have an idea for a fundraiser or a question, please feel free to reach out to Kristen Rudio at [email protected].

Take the next step to support research that will help save kids with cancer.