How D. Geller & Son Turned Inspiration into Purpose
The Geller family has been in the jewelry business for 15 generations. In the late 1800’s, David Geller was a personal jeweler to Czar Nicholas II. After immigrating from Russia, the family swiftly integrated into the Atlanta community through active involvement in local charitable efforts. The support of nonprofit organizations is still an integral part of the business today. 
Jonathan Geller is the current President and CEO of D. Geller & Son. After serving as an infantry officer in the U.S. Army, Jonathan returned to the family business in 2022 when his father was ready to retire. He learned about CURE Childhood Cancer soon after returning when the store donated a gift card to the silent auction for CURE’s Believe Ball. When a CURE board member came to the store to pick it up, Jonathan was moved as she shared CURE’s mission. She invited him to an upcoming event called Quiet Heroes. Quiet Heroes honors the mothers of children with cancer, and more than 250 were in the room during the event. The afternoon profoundly impacted Jonathan and his wife.
“We have three healthy children,” he said. “I looked around the room and knew we needed to do more to help those who aren’t as fortunate in that regard. Using the company’s skill at designing and marketing jewelry was the perfect way to support CURE, so I started planning a new line on the way home.”
While he has been around jewelry his whole life, he hasn’t done a significant amount of jewelry design. The drop of blood in CURE’s logo became his inspiration. The blood drop signifies life – every drop makes a difference. As he worked through the theme of the line, he landed on the name Stilla Vitae, which means “Drop of Life” in Latin.
“I was deeply moved by the remarkable courage and resilience of children battling cancer,” Jonathan shared. “The Stilla Vitae line recognizes the strength within us all and serves as a meaningful gift for anyone navigating life’s challenges – a beautiful daily reminder that we possess the inner strength to overcome any obstacle.”
The original Stilla Vitae pieces sold well, and the custom design group added new pieces. The website has a page dedicated to the line, and it is constantly in the marketing plan. Visit dgeller.com/pages/stilla-vitae to browse the very special pieces of jewelry with a purpose.
